How to Generate Leads for your Sales Team

Duration: 1.5 - 2 hours

Salespeople hate to cold call. So, as marketing budgets continue to get squeezed, it becomes even more important that firms invest in the correct lead generation programs to help their sales teams get qualified leads. Most lead systems create a trickle of inbound leads and have a high capture cost.

As a marketing and sales strategy consulting company, we have developed a detailed course that will teach you specific techniques and methods on how to increase your sales lead generation and reduce your marketing costs simultaneously.

Here is what you will learn in our marketing and lead generation teleseminar:

• How to increase your inbound sales lead traffic to include qualified senior management buyers via the Internet.
• A marketing tool that you can use immediately with senior management prospects to better communicate your business value and reduce your marketing brochure costs immediately.
• 9 proven techniques to quickly build your opt-in subscriber readership for your eNewsletter and capture your prospect's attention -- this also talks about how we became the world's largest B2B sales newsletter in less than 18 months.
• An inexpensive marketing technique that you can use immediately to educate your prospects on why they should buy from you.
• How to use the Internet's mathematical ratios to increase your B2B revenue, and reduce your marketing costs.
• How to create e-mails that get responses (DigitalHatch currently mails over 1,000,000 business to business opt-in e-mails a month).
• How to redesign your Web site so it will not scare away senior management prospects, but instead engage them to ask for more information.
• 2 unique marketing techniques that generate marketing buzz about your firm and make prospects contact you for more information.
• How firms can use pay-per-click (PPC) advertising correctly to launch new markets and generate inexpensive sales leads.

... and much more.