How to Use Storytelling as an Advanced Sales Tool

Duration: 1.5 - 2 hours

To sell senior management teams, you need to use a business communication method that positions you as a business peer instead of a vendor.

Storytelling in the executive office is a polished premeditated successful sales tool when done correctly accelerates your sales cycle.

Agenda

• How to use storytelling as sales tool to communicate value.
• 7 techniques to build your business story in a logical format so senior executives will listen.
• 9 words you should always use when building your business story.
• Learn how to use cadence, pitch and business examples while telling your story to generate the next sales action step.
• How to use storytelling to educate senior management on technical concepts.
• 3 primary types of storytelling methods and which method to use for different types of business situations.
• Discover why using traditional case studies pulls you into a commodity position with senior management.
• An 8-step outline to build your business story easily.
• Why using "your brand" in the storytelling process can spell trouble for your sale!